For the key-art of Swedish crime thriller, Codename: Annika, I focused on the split self that occurred when the protagonist goes so deep undercover that she loses sight of who her true self is. This is visualized in overlaying here different faces. Lenticular and motion posters took this a step further to drive home this idea of split personalities.

The brief and concept were written by myself in house and I worked closely with my team and the agency to produce the shoot and realize the assets.
Agency: STHLM Creators
Creative Lead: Sara Overodder

🏆 This work was awarded two Global Entertainment awards and two G..E.M.A. awards.

Codename Annika – Local Original Series Launch

Leadership Principles: Customer Obsession, Insist on Highest Standards

Star: No marketing brief, and key art shoot with talent, deadline in 4 weeks.
Task: Develop full campaign strategy, concept, and visual assets.
Action: Collaborated cross-functionally, shaped brand tone, led production.
Result: Won 4 global entertainment awards, drove and surpassed Scandinavian subscriber targets.

Trailer