Arjen Noordeman, Sr. Creative Director

Key-Art - For SkyShowtime’s brand defining Polish Crime Thriller we developed a teaser art, key-art and set of character arts. The investigation into mysterious murders in the Tatra mountains known for its folklore. In this artwork we the main characters are wading through the creek in the unforgiving landscape,coming upon what seems to be a murder scene.

The artwork was versioned in several other versions for the outdoor heavy campaign that features mrurals, led screens, meshes and traditional billboards.

Agency: Once Upon a Time

Developing Master Assets for Local Originals in diverse markets (Poland, Spain, Sweden etc)

Leadership Principles: Insist on the Highest Standards, Customer Obsession

Star: Local original series had inconsistent quality in marketing across markets.
Task: Build a scalable model to develop best-in-class assets that local teams want to use and adapt.
Action: Partnered with regional stakeholders early, built creative toolkits, and led high-quality concept development for originals like Sleboda
Result: Dramatically improved consistency and visual quality; raised local team confidence and speed of execution.

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