The assignment was to focus on the Day on date premiere USP, in hindsight "Some things Never Get Old" would have been a better headline but this idea was unfortunately killed in the process. Nevertheless a fun experiment, working with older actors to convey our grump kids as grumpy old men who grew old from waiting on the South Park episodes to reach europe. The campaign contained many more elements including a full online pack with prerolls, banners and skins. Above you see the 30 second version of the promo and below the Key Art. The campaign was rolled out in all northern european countries. The singles below were concept only and not chosen to be used, finalized or retouched. I personally like them nevertheless.