Arjen Noordeman, Sr. Creative Director
Directing Creative / Strategy / Teams from Doodle to Deliverable
For the Swedish original, Veronika, we organized a shoot with the two main characters, we submerged them slowly into a pool, giving us the kind of haunting, eerie slow motion footage that was highly impactful in motion posters, connected seamlessly to the mood and style of the trailer, and made people stop dead in their tracks on the street in the form of motion posters and lenticulars.
Tagline: The Pas Haunts You
Agency: Edisen
Lead Creative: Sara Overodder