Arjen Noordeman, Sr. Creative Director

Managed the Channel move campaign for Germany/Austria/Switzerland. The channel will get 3 more hours of airtime. Using functional icons doing funny things while acting as actual movers, carrying off the content. On-Air, Online, Print, PR concept created, style-guide and design direction developed, managing a production company, freelance designers and animators and in-house communication with Marketing VP and Directors in Amsterdam and Berlin.

Print ads.

For the Press kit we developed custom packing tape and comedy infused moving box labels.