PHASE 1 - CC announces a new collaboration with much revered and derided comedian Oliver Pocher to stir things up and get people talking. Complete with it's own visual identity, and key art and A+ campaign to make it very convincing to the press and the public.

WATCH THE CASE FILM FOR THE ENTIRE CAMPAIGN HERE:

Fake show concept [the tagline was later changed to "Oliver Pocher: Was kommt jetzt"]

Concept for Phase 1: Announcement of new show with Oliver Pocher.

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Style guide for the fake show:

Teaser trailer

Key Art, Including custom photo shoot for the "fake" show.

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Online excitement building for the new show with Oliver Pocher.

TEASER TRAILER AND VIRAL VIDEO SPOOFS

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In order to build up the suspense, we created a series of videos for on air and the web inwhich Oliver Pocher spoofs well known viral video trends like a Haul video in character as Angela Merkel.

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Press conference at which Oliver Pocher revealed this was really a scavenger hunt stunt and we transitioned from the fake new show look and feel to the "Hunt" look and feel.

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The video in which Olli Pocher kicks of THE HUNT game, High Hefner style.

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Once the viewers solved all of the citiy clues, the dots on the map formed a star. The final solution for the main prize was "A star is born" cleverly representing Olli's long career in media.

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We distributed 10.000 out of home "Missing" posters in each major german city to offer a reward for finding Olliver Pocher.

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Clues were supported online with clever MEME style images that used the subject matter of each phase of Olli's career to create humour and inspire the viewer to watch Comedy Central to catch the real story on air, in order to have a chance to win the €5000