Launch TVC - For this show I was responsible for the creative direction of the marketing campaign and the show package including some hands-on work like concept, scripts, graphic design.

Show open / Leader element of the show package developed in-house.

Rejected concepts that were in line with the strategy that brought forth the TVC, deemed to controversial and some of the talent dropped out. which is why we went wth the safer key art below that simply highlighted and optimised the use of the celebrity names.

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