Arjen Noordeman, Sr. Creative Director
Directing Creative / Strategy / Teams from Doodle to Deliverable
For the premiere of Swedish-Finnish production Codename: Annika, which coincided with the Scandinavian launch of SkyShowtime, an incredible immersive experience was designed and produced in collaboration with Patricksson agency. Everything was inspired by the color red, which was agent Annika’s trigger to get into her underover persona. There was a dynamic robot camera to take motion selfies, red lipstick inspired messaging, hors d’ouvres and graphics, and a live creation of an artwork since the main topic of the series was to catch a money laundering ring. A custom lipstick font was also produced, and PR created an invitation with Annika’s special red lipstick in a mirror box with a message written on it in lipstick.
Above: Designs for the premiere event.
Cast of Codename: Annika at the premiere event in Stockholm