DTH campaign concept: The assignment was to help our Dish audience find Comedy Central once again after our epg move in Germany. We developed the copy "Find Funny!" which has a nice double meaning of actually finidng something (i.e. Comedy programming) funny and actually finding the Funny on your dish again with our help. This also included a social media competition, and website with instructional videos and material.

Key Art / Direct Mail piece.

Instructional video.

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Microsite