Arjen Noordeman, Sr. Creative Director
Directing Creative / Strategy / Teams from Doodle to Deliverable
This value led, 22 market wide all platform and all channel campaign was a complex puzzle of varying content priorities per market and ensuring balance between the promo and clarity of message (value + new features). The campaign delivered on all KPI’s and subscriber base grew well above target. (Targets confidential). The campaign also featured a robust AV component, which I am unable to share here.
This “Half Price for Life” promotion was a complex all-platform campaign with many different content priorities across 22 countries. Thousands of Out of home, paid digital, social and AV assets were produced. Below is one example of one placement, a station takeover in Sweden that focused on the new season of Yellowstone alongside the sales promo.
