Key-Art for new Polish Crime drama about a serial killer in which the main character, Detective Nina tries to crawl inside his head, and vice versa.

Agency: All City Media.
Creative Lead: Andras Martsa

Developing Master Assets for Local Originals in diverse markets (Poland, Spain, Sweden etc)

Leadership Principles: Insist on the Highest Standards, Customer Obsession

Star: Local original series had inconsistent quality in marketing across markets.
Task: Build a scalable model to develop best-in-class assets that local teams want to use and adapt.
Action: Partnered with regional stakeholders early, built creative toolkits, and led high-quality concept development for originals like Sleboda
Result: Dramatically improved consistency and visual quality; raised local team confidence and speed of execution.