For the season 2 launch of Popoz I've developed a concept that is both simpel and grandiose, befitting of our heroes: They blast their way through the city, literally, on their mission to catch bad guys and gain police fame and glory.

The tagline "Take cover, they're back!" sounds badass, but is really a warning for their incompetence.

Popoz Season 2 Trailer.

Digital poster / street billboard. The animated key-art lends itself well for animated outdoor advertising.

Some online examples: Video billboard, Facebook cover.