Arjen Noordeman, Sr. Creative Director
Directing Creative / Strategy / Teams from Doodle to Deliverable
The concept for the campaign came out of the insight that most of our viewers watch comedy central in bed. The sitcom block starts at 10 pm. The main headline for the campaign became "It's going to be FUN IN THE BEDROOM AGAIN!"
Key-art "Het wordt weer leuk in de slaapkamer" It will be fun in the bedroom again!
TVC
Tag-on
Online social wall