To mark the launch of the new European streaming service (a joint venture by parent companies Paramount and Comcast), a spectacular launch event was organized in Amsterdam, including a red carpet event with A-List stars from SkyShowtime shows. The brand was consistently and creatively applied through the space, from an animated tunnel featuring the brand’s radiant colors representing the various studios behind it, to experiential immersive spaces inspired by key IP such as Jurassic park and Mission Impossible.

Part of the in-house creative team representing at the event.

Agency: Wink!