SkyShowtime Rebrand & Launch Campaign

As Creative Director at SkyShowtime, I led the transformation of the brand from the ground up. In partnership with Blacklist Creative Agency, we rebuilt the identity to feel bold, premium, and consistent across all markets, developing a new logo, color palette, typography system, motion language, and tone of voice, alongside comprehensive toolkits and guidelines to empower local teams.

This wasn’t just a design refresh, it was a complete rebrand that touched every channel. I chose the own able color gradient (to replace the rainbow of colors in the brand system that represented its founding studios), reduced the proliferation of logo versions to just one, and lobbied leadership successfully to reduce the messaging on our creative by two thirds, to name a few of the rebrands’ improvements. From trailers, AV, and social templates to OOH, DOOH, CRM, affiliate toolkits, and broadcaster decks, we established a unified presence across Europe that could flex to local needs without losing its core identity.

With the new brand live, I immediately steered its first major pan-European campaign: 50% Off For Life. My team and I delivered over 2,800 bespoke assets across 11 markets, covering TV, digital, out-of-home, social, retail, CRM, and broadcast partnerships. The result: more than half a million new sign-ups in just seven weeks, setting the tone for SkyShowtime’s next chapter of growth.