For the launch of the Spike channel in Italy, I worked with management and local teams to adapt the existing branding from the U.S. to better fit the Italian positioning of being a fun, light, general entertainment channel instead of a male focused, action driven channel. For this I developed brand positioning, design direction and consulted on the advertising campaign with Ogilvy Milan..

DESIGN DIRECTION: Everything revolves around the Spike "Slash", we use it to make unexpected juxtapositions which evoke fun and laughter through surprise:

Design proof of concept:

Italy specific ID's: