Arjen Noordeman, Sr. Creative Director
Directing Creative / Strategy / Teams from Doodle to Deliverable
If Superheroes did social media: that is the Super! rebrand in a nutshell.
Initiated and supervised the creative direction for the multiplatform rebrand of Italy’s premier kids free TV channel Super! We restyled the logo and looked at how the channel could reach its key demographic in more effective ways, inspiring. funny , charming and a little-bit LOUD!
Leadership Principles: Customer Obsession, Ownership, Bias for Action, Invent and Simplify, Deliver Results
Star: Paramount acquired legacy Italian kids TV channel “SUPER!”
Task: Rebrand the channel to signal new ownership and relevance.
Action: Led brand overhaul with vibrant custom illustration and animated visual language for the social media age.
Result: Viewership multiplied x10, cultural relevance restored, investment recouped in 2 years.
Agency: Blacklist Creative.
🏆Promax global Excellence GOLD award winner.
Super! Sizzle Reel. (Above), Idents (Below)
Out of home launch campaign in Turin, Bologna, Rome and Milan, Italy.